Identify your community and its needs
Use personas to define your audience, and develop a consistent community brand with core values, messaging style and visuals.
All Activities
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Onboard new members and foster connections
Learn ways community managers can help new members feel welcome and comfortable having conversations within the community.
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Michelle Klein, Facebook
Michelle Klein is the VP of Global Customer Marketing at Facebook. In this role, Michelle sets the global vision and strategy for how Facebook connects people and businesses across the ecosystem of agencies, marketing partners, and advertisers big and small....
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Mindful Breathing with Ita Yoga Studio
Join small business owner Ita Reyes for breathing and mindfulness tips to help you stay healthy as you continue to work from home or head back to the office.
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Retail and eCommerce: Mainstreet meets the Digital Highway Hosted by Abbie with Jennifer Kerr and Praveen Madan
Join Praveen Madan of Kepler’s Books and Magazines and Jennifer Kerr of Tiny House Vintage and Art to learn how they and other retail and eCommerce businesses are using Facebook tools to promote their goods and services. Following the...
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Julia Cheek, Everlywell
Julia Cheek is the CEO and founder of Everlywell, the digital health company poised to disrupt the 25 billion dollar lab testing industry by providing consumers with at-home lab tests that include insightful, easy-to-understand results. Founded in 2015, the company...
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Streamline community operations
Learn how to improve day-to-day community operations such as content creation, member engagement, and team collaboration.
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LaMecia Butler, Facebook
LaMecia Butler is a Program Manager for Facebook Global Supplier Diversity whose mission is to help diverse-owned businesses do business with Facebook and with the people and communities it connects. She manages the team’s global supplier community efforts in addition...
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Creating Live Marketing Moments
Get recommendations on how to harness the power of our Live tool, including ideas for what to go live about and tips for how to build excitement before, during, and after your Live marketing moments.
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Run Your Business Remotely in Times of Uncertainty with Carolee Gearhart
Discover tools, tips, and resources to help you manage your business remotely and navigate these challenging times.
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Tiffany Davey, High Season Co.
Anna Glass has been involved in the performing arts as both an artist and arts administrator for over twenty-five years. She currently serves as the Executive Director of the Dance Theatre of Harlem where she co-launched, with Artistic Director Virginia...
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Edlynne Laryea, Facebook
A passionate advocate of new technology, Edlynne Laryea has spent the majority of her career using emerging tech to help organizations transform how they connect with the consumers of today. She is an expert in helping companies adapt to new...
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Develop community strategies and processes
In this course, you'll examine key processes that community managers use to build and scale their online communities.
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Build your community with a team
Build, manage and motivate a team to help support your community, and document the most important operational workflows.
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Paying It Forward with Carolyn Everson
In this session, we’ll hear about the importance of giving back and learn about businesses that have found ways to support their communities in times of crisis.
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Connecting With Customers Through WhatsApp
Businesses all over the world are usingWhatsApp to get results. Discover how WhatsApp can grow your business with features that help you acquire customers, enable transactions, drive awareness, and build customer relationships.
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Rich Rao, Facebook
Rich Rao leads the Small Business Group for Facebook. Prior to Facebook, Rich spent a decade helping businesses drive innovation by adopting and leveraging cloud computing technologies at Google.
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Mark D'Arcy, Facebook
Mark D'Arcy is the Vice President of Global Business Marketing and Chief Creative Officer at Facebook. In his role as Vice President of Global Business Marketing, Mark leads the vision and strategy for a global team of marketers that create...
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Launch your community online
Plan a successful community launch strategy with defined milestones, objectives, success metrics, organic and paid growth.
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