Beyond Brick-and-Mortar: Open Your Shop on Instagram

Get your products in front of people who love to shop with Instagram Shopping. In this workshop, we’ll cover the various features available on Instagram Shopping and how you can set up an account for your business. Learn how to tag products in your Instagram posts, how to enable Checkout, and how to set up product launches.

Henok Misgina | Instructor

As Team Lead, Retail, Henok Misgina leads strategy and revenue growth for one of FB’s largest verticals. Prior to joining Facebook, Henok worked in digital marketing at Viacom and Tumblr building partnerships with Fortune 100 brands, including Target, Under Armour, Walgreens and Verizon. Henok graduated from the University of Michigan with a B.A. in Psychology and prioritizes helping underserved youth pursue their passions through volunteering.