Maximize Your Organization's Impact (Advanced)

This session is for advanced marketers. Learn about industry trends and changes with personalization and privacy, and advertising considerations to help you raise awareness, recruit supporters, and increase the ROI of your fundraising campaigns.

Martha Peña

Martha Peña is a Blueprint Live Education Partner for North America, based in Austin, TX. Martha has managed paid social both in-house and in agencies for clients in the gaming, financial services and luxury industry. In her spare time, Martha enjoys spending time with her adorable dog, Spock.

Mike Sullivan

Mike has worked in data analytics at Fortune 100 companies and in industries such as tech, financial services and CPG. He graduated from Cornell University and has a data science certification from NYC Data Science Academy. He resides in New York with his partner and 2 kids.

Aissa Sow: Moderator

Aissa Sow is a Business Education Training Coordinator for North America, based in New York. She has managed marketing and communications campaigns for entertainment, beauty, fashion and CPG clients. Aissa enjoys traveling and learning about different cultures.